Digital Marketing Training with Internship in Kochi

How do you get to the top of the competition in the digital era? Well, that’s a really simple question with tons of complicated answers. Blue Shell Tech, one of the leading digital marketing training institutes in Kochi, Kerala can simplify all those complicated answers for you. Our comprehensive digital marketing educational program equips you to seek out simple solutions to stylish problems through our proven strategies to form businesses succeed, taking advantage of the opportunities in digital marketing. Our parent company has quite a decade of experience within the digital marketing segment. We offer experienced trainers and on-project training programs on proven digital marketing strategies and techniques through our well-crafted digital marketing courses.

The educational program is specially designed to assist you to acquire the talents required for building a tremendous career within the Digital Marketing Domain. Evolution needs freedom… Right? Through our training, we provide the simplest Digital Marketing Course which will provide you with tons of opportunities to find out, craft & explore your own strategies. Our educational program starts with 14 essential digital marketing modules followed by the Specialization programs in program Optimization, Online Advertising, and Social Media Marketing. Additionally, we also have 2 Mastery programs in Creative Designing & Website Development. The educational program is suitable for everybody, whether employment Seeker, Entrepreneur, Working Professional or Business Owner

Who Can Choose Digital Marketing Training

• Jobseeker looking for a bright career option
• Graduates looking for their first job.
• Professionals who want to enhance their skills
• Professionals looking for a Career Change
• Small Business Owners who don’t want to stay small
• Entrepreneurs who desire to be more entrepreneurial
• Gain a Professional Certification in Digital Marketing

Digital Marketing Training in Kochi Syllabus

Module 1

Search Engine Optimization (SEO)

• What is SEO?
• Website Audit
• Meta tag, Content Optimization
• Website & URL Structure Optimization
• Image Optimization, URL Canonicalization
• Inbound-Outbound links
• Robots, Sitemap file creation
• Mobile compatibility
• Google Analytics, Webmasters tool setup
• Link Building, Banner Exchange etc.
• Google Places/Maps/Profile Submissions
• Blog submission/Promotion, Press Release
• Rich media Submissions, Q&A participation
• Forum Participation / Community Discussion
• Content Outreach, Community Building
• Viral Marketing, Blog Commenting

Module 3

Pay Per Click (PPC)

• Understanding inorganic search results
• Introduction to Google adwords & PPC advertising
• Google Adwords Overview
• Setting up Google adwords account
• Understanding Quality Score
• Understanding CTR
• Understanding keywords
• Understanding Google Keyword Planner
• Adwords account structure
• Understanding Campaigns, Ads, Adgroups
• Difference between search & display campaign
• Understanding Adwords Algorithm
• Understanding bids, scheduling, ad-extensions
• Search & display Campaigns
• Video & shopping Campaigns
• Remarketing

Module 3

Web Analytics 

• Introduction to Google analytics
• Understanding account structure
• Understanding analytics insights
• Know about bounce rate and exit rate
• Understanding goals and conversions
• Monitoring traffic Sources
• Monitoring traffic Behavior
• Understanding cookie tracking
• How to set up analytics account
• How to add analytics code in website
• How to setup goals and funnels
• Understanding bounce, bounce rate and exit rate
• How to integrate adwords and analytics account
• Integrating adwords & analytics
• Campaign performance measurement
• Monitoring traffic

Module 4

Mobile Marketing

• Understanding Mobile Devices
• Fundamentals of mobile marketing
• Mobile Marketing and Social Media
• Mobile Marketing Measurement and Analytics
• Creating mobile website
• Advertising on mobile (App & Web)
• Targeting ads on Apps
• Content Marketing on mobile
• Targeting ads via location

Module 5

Social Media Marketing (SMM)

• What is social media?
• Creating profile, business page and FB Ad campaign
• Fans engagement, Targeting ad campaign
• Payment module- CPC vs CPM vs CPA
• Setting up conversion tracking
• Facebook marketing, advertising
• Twitter Marketing, advertising
• LinkedIn, Pinterest Marketing
• Video Marketing

Module 6

Online Display Advertising

• What is online advertising?
• Display Advertising
• Banner ads, Rich Media ads
• Pop-ups and Pop-under ads
• Contextual advertising
• Types of Online Advertising
• What are Payment Modules?
• Tracking & Measuring ROI of online advertisement
• Different Online advertising platforms

Module 7

Designing for Digital Marketers

WordPress

We provide extensive training and internships for entrepreneurs exclusively for entrepreneurs, professionals, and students. The internships and job training in digital marketing will help you to refine your digital marketing skills and develop your digital aplomb with our exciting digital marketing training. Choose the best course that you need to stand out in the field and get advanced in your career and evolving as an expert.